For the rest of the case, however, TAG Heuer moves in a decidedly more rounded direction than the third-generation series. The polished black ceramic bezel of previous generations is carried over here, featuring the same narrow profile and engraved minutes scale. The 45mm model cleaves closer to the established Connected formula, with options in both stainless steel and matte blasted black DLC titanium. The new TAG Heuer Connected Calibre E4 series aims to keep the Connected at the forefront of the Swiss smartwatch effort with an improved microprocessor, Bluetooth 5.0 connectivity, and an updated OS scheduled to come online shortly after the watch’s initial release.Īvailable in both 45mm and a new 42mm size, the TAG Heuer Connected Calibre E4 series introduces a smoother, more tapering look to its cases. 2022 brings with it the fourth generation of the Connected series, with sleeker, more curvaceous cases, new guided workout routines, and a suite of new dial options delivering more useful data than ever before. The original TAG Heuer Connected was heralded as the first established Swiss challenger to the smartwatch dominance of Silicon Valley tech giants, and over the intervening years the line has grown, been refined, and traveled in some genuinely novel stylistic directions. The massive luxury conglomerate has launched a surprisingly diverse suite of smartwatch products from its upper-echelon marques including Hublot and Louis Vuitton, but since 2015 TAG Heuer has been at the tip of its marketing spear. High-volume brands across the industry have made uneven headway in the smartwatch space, but no other group has been as aggressive in this high-tech territory as LVMH. Although the age of the smartwatch has been well and truly upon us for the better part of a decade, the traditional Swiss watch industry’s place in this burgeoning market continues to evolve.
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